As the number of electric cars (EVs) in India rises, the country’s consumer base is changing quickly. EV owners need a smooth integration of cutting-edge technology, environmentally friendly policies, and individualized care. According to a press statement from the company, TPEM is following these changing patterns by extending its new brand identity, TATA.ev, to its first physical embodiment of sales and service experience.
The brand idea is being physically exhibited for the first time with the new flagship showrooms, and we have designed the customer journey to reflect this. We desire The TATA.ev stores, which are a clear departure from conventional 4-wheeler showrooms and are built around the principles of technology, community, and sustainability. According to the firm, these showrooms will provide the EV community with a warm and engaging environment while embodying the fundamental idea of “Move with Meaning.”
Since all feedback empowers our clients, we intend to create a peaceful community area that will host customer events, workshops with a sustainability theme, and customer gatherings and services. These showrooms serve as TATA.ev community hubs in Gurugram in addition to serving as EV retailers.”
“Our goal is to promote positive change in the automotive industry by focusing on e-mobility, starting with these two showrooms today and adding many more in the next 12 to 18 months,” he continued.
Vivek Srivatsa is the head of Tata Passenger Electric Mobility Ltd.’s marketing, sales, and service strategy. “At TATA.ev locations, every element of the in-store experience has been redesigned. A remarkable car-buying experience is delivered by the harmonious integration of digital, physical, and human aspects, with genuine surprises that delight our community at every turn.
“Because EV purchasers have very distinct expectations, the in-store experience has been created to provide help, advice, and information in a welcoming setting. As we enhance the experience by utilizing technology, the
The human touch is still very essential. Our home of electric has been built to be warm and welcoming, pleasant and fun, he continued. From new retail roles to passionate individuals engaged in the heart of our brand.
The business claims that the showroom has a strong dedication to sustainability in all aspects of its operations, including design, eventual building, and day-to-day operations. These shops serve as a physical representation of our company’s steadfast dedication to sustainability. The majority of the materials used are recyclable or recycled, and many of them have sustainability certifications from international green certifiers. When constructing the showroom, special attention was paid to using materials that could be obtained locally, which greatly reduced the need for long-distance, high-emission modes of transportation.
The community is the showroom’s second main focus. It was designed to welcome customers not only for Tata EV purchases but also for moments of shared experience, such as coffee from Blue Tokai, catching up with other EV adopters, and going to events that are posted on the EVOLVE community calendar. This makes the store a hub for meaningful interactions that go beyond simple transactions.
Technology is the subject of this design’s third element. By carefully incorporating digital components, the store vitally seeks to assist rather than overwhelm its customers.
In addition to addressing common questions and dispelling myths about EVs, the screens would feature customer testimonials from current Tata EV owners, customization possibilities for interested parties, and individualized welcome messages for families picking up their EVs.
By launching cutting-edge technologies and cutting-edge products, TPEM has continuously shown its pioneering attitude, holding a commanding market share of over 71% in the 4-wheeler EV class. In addition to being in charge of actively influencing the direction of transportation, the corporation recently achieved the milestone of selling one lakh Tata EVs. With its emphasis on flawless connectivity, cutting-edge design, outstanding performance, and uncompromising safety throughout its array of electric vehicles, the firm hopes to break new ground in the EV industry. The company also stated that TPEM is reimagining the future of transportation with an emphasis on community, sustainability, and technology.