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Product Marketing Manager

Company Overview:

Dorleco is a 360-degree controls software development & integration solution provider for electric and autonomous vehicle systems, focused on achieving its mission of developing sustainable & efficient vehicles with innovative, robust, and lean engineering practices. We provide a fast-paced R&D environment and deliver integrated solutions for mechanical, electrical, software, thermodynamic, and energy storage systems for modern electric and autonomous vehicle systems.

We are a trusted resource for full-time projects, overflow work, training, and resident engineering needs for the larger companies’ ePowertrain and ADAS engineering departments. We are also a certified Minority Enterprise by NMSDC!

We offer competitive salary and benefits plans including a comprehensive relocation package and great opportunities for career growth!

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Location:

Farmington Hills, Michigan/Pune, India

Work Authorization Requirements:

  • [For Michigan location] MUST be authorized to work in the United States for any employer.
  • MUST be available to start working within 3 weeks of the offer acceptance date.

Responsibilities:

  • Understand Dorleco’s product to develop comprehensive marketing plans for the product and inspire an increase in sales revenue
  • Review the website and come up with a plan to revamp the ‘look & feel’, content using internal development & content writing resources.
  • Lead the marketing team to generate momentum, curiosity & interest ahead of new product launches
  • Review marketing collaterals like product brochures, data sheets, and case studies and put together a plan to revamp and improve them.
  • Focus on implementing programs that consistently generate new, high-quality inbound inquiries
  • Develop digital marketing plans to improve inbound inquiries and leads
  • Oversee digital marketing and content/video creation.
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Analyst relations. Speak and present both internally and externally to promote the story of our product
  • Identifying new Business Verticals where Dorleco product solutions can be utilized.
  • Mobilizing partners, expanding partner base for Product Marketing
  • Develop, recommend, and implement promotional activities such as events/webinars that the sales team should participate in.
  • Manage marketing budget and approval processes

Required Skills:

  • Minimum 5 to 6 years of experience

  • Experience in the product domain is preferable

We are HIRING for several exciting roles

Apply Here