The company recorded strong sales over the year’s holiday season. With 79,374 registrations throughout the period, there was an 18% increase over the same period last year.
Due to the high demand for sport utility vehicles during the holiday season, Tata Motors saw its highest monthly sales in November, according to a senior company executive.
Shailesh Chandra, the Managing Director of Tata Motors Passenger Vehicles, told PTI that the carmaker sold over 53,000 units in November, up 8% from October and 30% from November 2022 sales figures.
The company recorded strong sales over the year’s holiday season, which lasted for roughly 47 days. 79,374 units were registered during the period, which was 18% more than the same period the previous year.
“We had a very strong festive season, which I would attribute mainly to the newly launched facelifted Nexon, Harrier, Safari, and the CNG range. And therefore, our VAHAN registrations, or real sale as we call it, was the highest ever in our history,” Chandra noted.
He stated that the passenger vehicle segment is set to log its record best performance in the current fiscal year and the industry is estimated to surpass the 40-lakh cumulative sales mark.
Replying to whether this year could be a record one for the company in terms of sales, Chandra said, “Yes, absolutely, for the industry as well as for us. The Tata Motors company’s market share in terms of retail sales crossed the 15 percent mark last month.
According to the executive, the company’s SUV lineup has been the main factor in the rise in retail sales over the past few months. According to Chandra, Nexon and Punch held the top two spots in the SUV class last month. We were ranked second in terms of total SUV numbers one month ago. The business, led by Tiago and Altroz, has managed to hold onto second place in the hatchback market, he continued.
The corporate representative announced that the company’s method of measuring sales and market share has changed from wholesale figures to VAHAN (car registration data). It is assisting us in implementing a culture shift in the way everyone works at the local level, from the sales team to the dealer.
According to Chandra’s sales forecast, there should be fewer inquiries following the holidays than there were throughout the festive season. However, I’m confident that this level of demand will continue… For the PV segment, there should continue to be a high demand in the range of 3.3–3.5 lakh per month, the official stated.